GRAND RAPIDS, Mich.– BISSELL Homecare, Inc. knows that life with pets can be messy, but it doesn’t have to stay that way. BISSELL is setting out to embrace pet messes, creating a lighthearted campaign around the dirtier side of being a pet parent—like fur balls and garbage raids. To educate consumers on helpful ways to eliminate the messes (and support pet causes), BISSELL launched the #PetHappens campaign.
Through the campaign, BISSELL invites pet lovers to share their stories and photos of pet messes with #PetHappens on Twitter and Instagram from now until February 15, 2015. Each post tagged with #PetHappens will trigger a $1 donation to the BISSELL Pet Foundation®, up to $50,000*.